The Hamilton Tiger-Cats approached OFFSIDE to support their launch of the news that they would be hosting the 109th edition of the CFL’s Grey Cup in November of 2021.
Due to the relatively small size of Tim Horton’s Field, the Tiger-Cats needed a larger than life game-day experience plan to win the bid - and once successful - they turned to OFFSIDE to help share their vision for the event with the wider public in a bid to support an early call-to-action for ticket sales.
Leading the creative direction on the architectural design process from A-Z, OFFSIDE assisted the Tiger-Cats with the development of a conceptual brand pack for the Grey Cup game-day and brought to life the club’s planned stadium expansion and block-party festivities.
CLICK & DRAG: BEFORE VS. AFTER
OFFSIDE captured high resolution aerial images of Tim Horton’s Field and the surrounding area in order for its architectural design team to be able to add a series of rendered elements on top of the raw photographs.
This unique blend of genuine photo layers with rendered 3D components produced a life-like sales and marketing tool that the Tiger-Cats put to immediate use as they launched their ticket sales campaign for the event in March 2019.
PROJECT GALLERY
